The com­pany devel­ops and mar­kets a prod­uct infor­ma­tion man­age­ment soft­ware MASTER | PIM, which is capa­ble of pro­vid­ing all prod­uct infor­ma­tion such as prod­uct descrip­tions, tech­ni­cal spec­i­fi­ca­tions, prices, pho­tos, etc. with­out spe­cial knowl­edge for var­i­ous sales chan­nels (B2B pro­cure­ment plat­forms, online shops, printed catalogs).