{"id":16754,"date":"2025-03-31T15:02:47","date_gmt":"2025-03-31T13:02:47","guid":{"rendered":"https:\/\/www.bm-t.de\/?p=16754"},"modified":"2025-03-31T15:04:13","modified_gmt":"2025-03-31T13:04:13","slug":"2nd-exit-for-bmt-in-2025-iroin-crowdarchitects-gmbh-acquired-by-belgian-stellar-tech","status":"publish","type":"post","link":"https:\/\/www.bm-t.de\/en\/2025-en\/2nd-exit-for-bmt-in-2025-iroin-crowdarchitects-gmbh-acquired-by-belgian-stellar-tech\/","title":{"rendered":"2<sup class=\"ordinal\">nd<\/sup> exit for bm|t in 2025: IROIN\u00ae (CrowdArchitects GmbH) acquired by Belgian Stellar Tech"},"content":{"rendered":"<p><strong>Stel\u00adlar Tech has acquired IROIN\u00ae, Ger\u00admany\u2019s lead\u00ading influ\u00adencer mar\u00adket\u00ading plat\u00adform, unit\u00ading two pas\u00adsion\u00adate teams with a shared vision to make influ\u00adencer mar\u00adket\u00ading more acces\u00adsi\u00adble, effec\u00adtive and authen\u00adtic across Europe.<\/strong><\/p>\n<p>This acqui\u00adsi\u00adtion is Stel\u00adlar Tech\u2019s sec\u00adond strate\u00adgic move in less than a year, fol\u00adlow\u00ading the pur\u00adchase of Influo (now Cre\u00adatorz) in June 2024, and is part of its vision to cre\u00adate a pan-Euro\u00adpean influ\u00adencer mar\u00adket\u00ading plat\u00adform that respects and under\u00adstands regional nuances while enabling seam\u00adless cross-bor\u00adder campaigns.<\/p>\n<p>\u201cThis acqui\u00adsi\u00adtion is a cru\u00adcial step in our ambi\u00adtious plan to become the undis\u00adputed Euro\u00adpean mar\u00adket leader in influ\u00adencer mar\u00adket\u00ading tech\u00adnol\u00adogy. We\u2019re not just expand\u00ading geo\u00adgraph\u00adi\u00adcally \u2014 we\u2019re bring\u00ading together the best minds and tech\u00adnol\u00adogy on the con\u00adti\u00adnent to cre\u00adate a prod\u00aduct that out\u00adper\u00adforms every\u00adthing else on the mar\u00adket. Our mis\u00adsion is to cre\u00adate the most pow\u00ader\u00adful, intu\u00aditive and com\u00adpre\u00adhen\u00adsive influ\u00adencer mar\u00adket\u00ading plat\u00adform in Europe, and with the IROIN\u00ae team we are well on our way to achiev\u00ading this goal.\u201d Cathy Pill, CEO @Stellar Tech<\/p>\n<p>\u201cFor bm|t, the sale to Stel\u00adlar Tech marks the suc\u00adcess\u00adful con\u00adclu\u00adsion of more than 10&nbsp;years of part\u00adner\u00adship with the com\u00adpany and its team. Together with busi\u00adness angels and other pri\u00advate investors, we have suc\u00adceeded in posi\u00adtion\u00ading IROIN\u00ae as Ger\u00admany\u2019s lead\u00ading influ\u00adencer mar\u00adket\u00ading plat\u00adform. Stel\u00adlar Tech is not only acquir\u00ading an out\u00adstand\u00ading tech\u00adnol\u00adogy, but also a well-estab\u00adlished, highly moti\u00advated and pro\u00adfes\u00adsional team,\u201d says <a href=\"\/?p=517\">Michael Thiele<\/a>, Senior Invest\u00adment Man\u00adager at bm|t and long-time sup\u00adporter of&nbsp;IROIN\u00ae.<\/p>\n<h4>About Stellar Tech:<\/h4>\n<p><a href=\"https:\/\/stellar.io\/\">Stel\u00adlar Tech<\/a> is a com\u00adpany founded by Cathy Pill and Sarah Levin Wein\u00adberg that spe\u00adcial\u00adizes in influ\u00adencer mar\u00adket\u00ading and offers cut\u00adting-edge tech\u00adno\u00adlog\u00adi\u00adcal solu\u00adtions to opti\u00admize the col\u00adlab\u00ado\u00adra\u00adtion between brands and con\u00adtent cre\u00adators. Based in Brus\u00adsels and Paris, Stel\u00adlar Tech is known for its com\u00admit\u00adment to inno\u00adva\u00adtion and inter\u00adna\u00adtional mar\u00adket lead\u00ader\u00adship, par\u00adtic\u00adu\u00adlarly in France, Bel\u00adgium, the Nether\u00adlands, Switzer\u00adland, Italy and the UK. Stel\u00adlar Tech owns and oper\u00adates two core plat\u00adforms: Stel\u00adlar, a pow\u00ader\u00adful influ\u00adencer mar\u00adket\u00ading solu\u00adtion with in-depth ana\u00adlyt\u00adics, and Cre\u00adatorz, a mar\u00adket\u00adplace for nano- and micro-influ\u00adencers. The com\u00adpa\u00adny\u2019s mis\u00adsion is to democ\u00adra\u00adtize influ\u00adencer mar\u00adket\u00ading by mak\u00ading it acces\u00adsi\u00adble to com\u00adpa\u00adnies of all sizes and indus\u00adtries. With clients in 30 coun\u00adtries, includ\u00ading Dis\u00adney, Nin\u00adtendo, Dyson and Air France, as well as agen\u00adcies such as Ketchum, MMBSY, Revolvr and Bolt Influ\u00adence, Stel\u00adlar Tech sup\u00adports com\u00adpa\u00adnies with inno\u00adv\u00ada\u00adtive and scal\u00adable solutions.<\/p>\n<h4>About IROIN\u00ae:<\/h4>\n<p>Realigned by Michael Schier\u00adhold and man\u00adaged by Mathis Betz and Andr\u00e9 Kilz, <a href=\"https:\/\/iroin.io\/\">IROIN\u00ae<\/a> is a lead\u00ading influ\u00adencer mar\u00adket\u00ading plat\u00adform based in Erfurt\/Germany. The com\u00adpany has estab\u00adlished itself as a trusted part\u00adner for brands and agen\u00adcies across the DACH region, help\u00ading com\u00adpa\u00adnies real\u00adize their full poten\u00adtial and achieve excep\u00adtional, impact\u00adful col\u00adlab\u00ado\u00adra\u00adtions and results. With core val\u00adues such as fam\u00adily, qual\u00adity, respect, empa\u00adthy and care, IROIN\u00ae has built a rep\u00adu\u00adta\u00adtion for excel\u00adlence and inno\u00adva\u00adtion in influ\u00adencer mar\u00adket\u00ading. The plat\u00adform is used by hun\u00addreds of well-known clients in Ger\u00admany, Aus\u00adtria and Switzer\u00adland, includ\u00ading major brands such as Spo\u00adtify, We are Era, Shure, Porsche and Ser\u00advi\u00adce\u00adplan. IROIN\u00ae\u2018s deep under\u00adstand\u00ading of the DACH mar\u00adket and strong rela\u00adtion\u00adships with regional cre\u00adatives have made the plat\u00adform the first choice for com\u00adpa\u00adnies look\u00ading to run effec\u00adtive influ\u00adencer cam\u00adpaigns in these territories.<\/p>\n<h4>About bm|t:<\/h4>\n<p>Erfurt-based beteili\u00adgungs\u00adman\u00adage\u00adment th\u00fcrin\u00adgen (bm|t) \u2014 a sub\u00adsidiary of Th\u00fcringer Auf\u00adbaubank \u2014 is the lead\u00ading ven\u00adture cap\u00adi\u00adtal and pri\u00advate equity investor in Thuringia. bm|t cur\u00adrently man\u00adages twelve invest\u00adment funds with a total vol\u00adume of 445 mil\u00adlion euros and invests in inno\u00adv\u00ada\u00adtive and fast-grow\u00ading com\u00adpa\u00adnies from all sec\u00adtors and in all phases of the cor\u00adpo\u00adrate life&nbsp;cycle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stel\u00adlar Tech has acquired IROIN\u00ae, Ger\u00admany\u2019s lead\u00ading influ\u00adencer mar\u00adket\u00ading plat\u00adform, unit\u00ading two pas\u00adsion\u00adate teams with a shared vision to make influ\u00adencer mar\u00adket\u00ading more acces\u00adsi\u00adble, effec\u00adtive and authen\u00adtic across Europe.<\/p>\n","protected":false},"author":2,"featured_media":16751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[262],"tags":[176,177,249,157,210,168,171],"class_list":["post-16754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-en","tag-bm-t-en","tag-bmt-en","tag-erfolgsgeschichte-en","tag-exit-en","tag-investeepartner","tag-startup-fonds-en","tag-thuringia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts\/16754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/comments?post=16754"}],"version-history":[{"count":0,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts\/16754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/media\/16751"}],"wp:attachment":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/media?parent=16754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/categories?post=16754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/tags?post=16754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}