{"id":5067,"date":"2020-03-12T14:44:59","date_gmt":"2020-03-12T13:44:59","guid":{"rendered":"https:\/\/www.bm-t.de\/v4\/2020\/10\/07\/million-investment-for-rooom-ag-from-jena\/"},"modified":"2020-11-05T12:26:07","modified_gmt":"2020-11-05T11:26:07","slug":"million-investment-for-rooom-ag-from-jena","status":"publish","type":"post","link":"https:\/\/www.bm-t.de\/en\/2020-en\/million-investment-for-rooom-ag-from-jena\/","title":{"rendered":"Million investment for rooom AG from Jena"},"content":{"rendered":"
The Jena-based mar\u00adket\u00ading tech start-up has com\u00adpleted a seven-fig\u00adure growth financ\u00ading round. In addi\u00adtion to a num\u00adber of angel investors, bm|t, MBG Thuringia and Sparkasse Jena-Saale-Hol\u00adz\u00adland invested in the com\u00adpany.<\/strong> rooom AG offers the first com\u00adplete solu\u00adtion for 3D, Aug\u00admented Real\u00adity (AR) and Vir\u00adtual Real\u00adity (VR), with which com\u00adpa\u00adnies and pri\u00advate indi\u00advid\u00adu\u00adals can eas\u00adily and cost-effec\u00adtively cre\u00adate, edit and present indi\u00advid\u00adual 3D mod\u00adels online. With this solu\u00adtion, e\u2011commerce shops, for exam\u00adple, can present their prod\u00aducts in 3D and Aug\u00admented Real\u00adity with\u00adout los\u00ading load\u00ading time, the real estate indus\u00adtry can visu\u00adal\u00adize real estate con\u00adve\u00adniently and muse\u00adums can archive tem\u00adpo\u00adrary exhi\u00adbi\u00adtions and make them per\u00adma\u00adnently acces\u00adsi\u00adble. For such solu\u00adtions, expen\u00adsive agency ser\u00advices are no longer nec\u00ades\u00adsary and the imple\u00admen\u00adta\u00adtion is com\u00adpleted within a short time with intu\u00aditive soft\u00adware. Since its mar\u00adket launch in 2018, rooom AG has already won 12 awards for its soft\u00adware solu\u00adtion, includ\u00ading the Ger\u00adman Inno\u00adva\u00adtion Award<\/em> and the inter\u00adna\u00adtional Inno\u00adva\u00adtion and Excel\u00adlence Award<\/em>. The company\u2019s cus\u00adtomers include many well-known com\u00adpa\u00adnies and insti\u00adtu\u00adtions such as the Weimar Clas\u00adsic Foun\u00adda\u00adtion, Thomann and SCHOTT. A few days ago, the 3D spe\u00adcial\u00adists also became \u00abstartup win\u00adners\u00bb of the Tech\u00adBoost pro\u00adgram launched by Deutsche Telekom and will fly to San Fran\u00adcisco in the fall to present to part\u00adners of Deutsche Telekom. The very dynamic devel\u00adop\u00adment of the com\u00adpany to date, as well as the excel\u00adlent prospects and cus\u00adtomer feed\u00adback, have now con\u00advinced a con\u00adsor\u00adtium of investors led by bm\u2011t beteili\u00adgungs\u00adman\u00adage\u00adment th\u00fcrin\u00adgen gmbh (bm|t) to invest a seven-digit sum to fur\u00adther develop the soft\u00adware and sup\u00adple\u00admen\u00adtary prod\u00aducts and to expand sales. \u00ab<\/span>We believe that the team around founder and CEO Hans Elst\u00adner has all the pre\u00adreq\u00adui\u00adsites to develop rooom into the lead\u00ading solu\u00adtion for the cre\u00adation and pre\u00adsen\u00adta\u00adtion of 3D con\u00adtent in the busi\u00adness sec\u00adtor over the next few years\u00bb said Stephan Beier, Senior Invest\u00adment Man\u00adager at bm|t.<\/div>\n

About rooom AG<\/strong><\/h3>\n
rooom AG was founded in 2016 and com\u00admer\u00adcially launched in 2018. The mar\u00adket\u00ading tech start-up employs 22 peo\u00adple and offers var\u00adi\u00adous solu\u00adtions for 3D appli\u00adca\u00adtions in the busi\u00adness sec\u00adtor. These include 360 degree tours, 3D prod\u00aduct viewer, 3D con\u00adfig\u00adu\u00adra\u00adtor and a plat\u00adform for inte\u00adgrat\u00ading aug\u00admented real\u00adity con\u00adtent into print prod\u00aducts. In addi\u00adtion, the com\u00adpany has its own scan\u00adning solu\u00adtion that enables cus\u00adtomers to quickly and eas\u00adily turn prod\u00aducts into 3D mod\u00adels them\u00adselves. www.rooom.com<\/a><\/div>\n

About bm|t<\/strong><\/h3>\n
bm|t is the first address for invest\u00adments in Thuringia, Ger\u00admany. bm|t invests in start-up teams and com\u00adpa\u00adnies in the Free State with a clear aim of gen\u00ader\u00adat\u00ading pos\u00adi\u00adtive invest\u00adment returns. This is how inno\u00adva\u00adtion and eco\u00adnomic growth in Thuringia are financed. bm|t cur\u00adrently man\u00adages eight funds with a total vol\u00adume of over 400 mil\u00adlion euros and invests in inno\u00adv\u00ada\u00adtive com\u00adpa\u00adnies in nearly all sec\u00adtors and in all phases of com\u00adpany devel\u00adop\u00adment \u2014 from the start-up and growth phases to buy\u00adouts and other suc\u00adces\u00adsion sit\u00adu\u00ada\u00adtions. www.bm\u2011t.com<\/a><\/div>\n

About MBG<\/strong><\/h3>\n
As a strong and reli\u00adable part\u00adner, Mit\u00adtel\u00adst\u00e4ndis\u00adche Beteili\u00adgungs\u00adge\u00adsellschaft Th\u00fcrin\u00adgen mbH (MBG) offers small and medium-sized com\u00adpa\u00adnies mez\u00adza\u00adnine or equity invest\u00adments in the early- and growth-stage as well as in suc\u00adces\u00adsion cases. Com\u00adpa\u00adnies thus have a good basis for solid devel\u00adop\u00adment and sus\u00adtain\u00adable growth. www.mbg-thueringen.de<\/a><\/div>\n

About Sparkasse Jena-Saale-Holzland<\/strong><\/h3>\n
The Sparkasse has been rooted in the region since 1828 and knows the wishes and objec\u00adtives of the peo\u00adple and com\u00adpa\u00adnies. As the largest regional finan\u00adcial part\u00adner, it is there\u00adfore also impor\u00adtant to the Sparkasse to ensure a bet\u00adter qual\u00adity of life in the region: through the pro\u00adgres\u00adsive dig\u00adi\u00adtal\u00adi\u00adsa\u00adtion of its ser\u00advices, the expan\u00adsion of its advi\u00adsory ser\u00advices, pub\u00adlic sup\u00adport pro\u00adgrammes and financ\u00ading. Sup\u00adport\u00ading the econ\u00adomy, edu\u00adca\u00adtion, sport and cul\u00adture through mate\u00adr\u00adial and finan\u00adcial con\u00adtri\u00adbu\u00adtions is just as impor\u00adtant as reli\u00adable part\u00adner\u00adships with its pri\u00advate and cor\u00adpo\u00adrate cus\u00adtomers. For this rea\u00adson, Sparkasse Jena-Saale-Hol\u00adz\u00adland will con\u00adtinue to sup\u00adport fur\u00adther busi\u00adness start-ups in the future, thus prepar\u00ading the ground for new jobs. Recently, the Sparkasse, with the Busi\u00adness Angels Club Jena e.V., has estab\u00adlished a plat\u00adform for meet\u00ading between start-ups and pri\u00advate investors. The strong regional know-how is thus bun\u00addled through good net\u00adwork\u00ading and is intended to sup\u00adport the dynamic start-up scene.<\/div>\n
 <\/div>\n
Press con\u00adtact:<\/strong><\/div>\n
Romy Kno\u00adbel rooom AG L\u00f6b\u00adst\u00adedter Stra\u00dfe 47a 07749 Jena Phone: +49 3641 5549440 E\u2011Mail: presse@rooom.com<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The Jena-based mar\u00adket\u00ading tech start-up has com\u00adpleted a seven-fig\u00adure growth financ\u00ading round. In addi\u00adtion to a num\u00adber of angel investors, bm|t, MBG Thuringia and Sparkasse Jena-Saale-Hol\u00adz\u00ad\u00adland invested in the com\u00adpany. rooom AG offers the first com\u00adplete solu\u00adtion for 3D, Aug\u00admented Real\u00adity (AR) and Vir\u00adtual Real\u00adity (VR), with which com\u00adpa\u00adnies and pri\u00advate indi\u00advid\u00adu\u00adals can eas\u00adily and [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":8883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[149],"tags":[150,202,164],"class_list":["post-5067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2020-en","tag-3d-en","tag-press","tag-reality-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts\/5067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/comments?post=5067"}],"version-history":[{"count":0,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/posts\/5067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/media\/8883"}],"wp:attachment":[{"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/media?parent=5067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/categories?post=5067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bm-t.de\/en\/wp-json\/wp\/v2\/tags?post=5067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}