The Erfurt-based FinTech start-up has closed a seven-figure seed financing round. The venture capital company bm|t, MBG Thüringen and NT Neue Technologie AG invested in the company.
Influnate GmbH offers a revolutionary technology in the field of ‹social media payment›. With Influnate´s technology, it is easy to make monetary transactions directly within the comment section of social media platforms. This development not only greatly enhances the potential for artists and creators to monetize their content, the way charity donations are made and social commerce transactions are processed, but also fundamentally improves the way value is created on social networks.
Disruptive redirects to separate payment websites and the disclosure of sensitive payment data are now a thing of the past. Influnate enables users to send and receive money directly on the respective platform, quickly, easily and securely just by posting a comment. Especially in times of a pandemic, Influnate provides artists and culture creators a simple and affordable solution to continue following their passion and to finance themselves with Influnate.
Influnate also offers numerous additional functions for live streaming events, which are already used in large show formats, where Influnate is integrated as a partner and exclusive payment service provider.
The enormous breadth of applications and growth opportunities convinced MBG Thüringen, in addition to the existing investors NT Neue Technologien AG and bm|t, to jointly invest slightly more than one million euros in the company in a seed financing round to increase market awareness and user growth. «Influnate is currently integrated on Instagram, Twitter, Twitch and Reddit and more platforms will follow. It is only a matter of time until the team around founder Philipp Jahn will successfully penetrate further markets,» stated Stephan Beier, Senior Investment Manager at bm|t.
Influnate GmbH was founded in 2019 and went to market in 2020 with its revolutionary social media payment and commerce technology. The FinTech startup enables social network users to send and receive money easily, securely and quickly. This can be done with a simple comment, a link or directly through Influnate’s web application.
bm|t is the leading Venture Capital and Private Equity investor in the State of Thuringia. The entrusted capital is profitably invested by bm|t in start-up teams and companies in the Free State. This is how innovations and economic growth in Thuringia are financed. bm|t currently manages ten funds with a total volume of approximately 440 million euros and invests in innovative companies across almost all sectors and in all phases of company development — in the start-up and growth phases or in company succession situations.
As a strong and reliable partner, Mittelständische Beteiligungsgesellschaft Thüringen mbH (MBG) offers equity and equity-like investments to small and medium-sized companies for start-up, consolidation or succession purposes to strengthen their balance sheet. Companies thus have a good basis for solid development and sustainable growth.
About NT Neue Technologie AG
NT.AG is a group of companies that digitalizes business processes and thus redesigns, expands or deepens value chains. In this way, NT.AG accelerates and professionalizes the digital orientation of its customers. As an incubator, NT.AG also supports young, innovative companies with operational and strategic know-how to develop promising business models to market maturity.