September, 11 2023 rooom AG closes financing round of over 17 million euros

Jena-based rooom AG has raised over 17 mil­lion euros in fresh cap­i­tal in a suc­cess­ful financ­ing round. In addi­tion to the new investors Marondo Cap­i­tal and TGFS, exist­ing investors such as bm|t and oth­ers par­tic­i­pated. This invest­ment under­lines the grow­ing impor­tance of 3D visu­al­iza­tions and meta­verse solu­tions for corporates.

Founded in 2016, rooom AG offers soft­ware solu­tions for cre­at­ing 3D con­tent and dig­i­tal expe­ri­ences in aug­mented and vir­tual real­ity. Among rooom’s cus­tomers are Deutsche Telekom, BMW, Zeiss, porta and Bosch.

Trust from leading investors

The financ­ing round was funded by a con­sor­tium of insti­tu­tional investors led by Munich-based Marondo Cap­i­tal. Also involved are growth cap­i­tal investors such as TGFS Tech­nolo­giegrün­der­fonds Sach­sen and bm|t beteili­gungs­man­age­ment thürin­gen, as well as other exist­ing investors.

Marko Maschek, found­ing part­ner at Marondo Cap­i­tal, com­ments, “rooom’s lat­est financ­ing round under­lines rooom’s vision: to help com­pa­nies make the tran­si­tion to the 3D world in times of advanc­ing dig­i­tal­iza­tion. At Marondo Cap­i­tal, we are proud to sup­port the com­pany in real­iz­ing this vision and reach­ing its poten­tial — in Ger­many and inter­na­tion­ally.” rooom’s web-based soft­ware plat­form enables com­pa­nies to cre­ate high-qual­ity 3D con­tent with­out the need for spe­cial appli­ca­tions or vir­tual real­ity glasses. The Jena-based IT com­pany employs around 100 peo­ple and now reaches more than six mil­lion users in over 120 countries.

“Over the past few years, rooom has devel­oped an impres­sive plat­form for cre­at­ing, man­ag­ing and deliv­er­ing 3D con­tent that is ahead of the inter­na­tional com­pe­ti­tion. This has also been rec­og­nized by Gart­ner, the world’s lead­ing research and advi­sory firm in the IT sec­tor, which named rooom a ‘Top Man­age­ment Solu­tion Provider’ and ‘Cool Ven­dor’,” explains Stephan Beier, Senior Invest­ment Man­ager at bm|t, which has been invested in the com­pany since 2019.

Hans Elst­ner, founder and CEO of rooom, con­cludes, “The invest­ment under­lines our com­mit­ment to becom­ing the lead­ing meta­verse plat­form for com­pa­nies of all sizes. We are com­mited to fur­ther expand our posi­tion as a pio­neer in this emerg­ing field of 3D and meta­verse appli­ca­tions worldwide.”

Team of rooom AG

About Marondo

Marondo, with offices in Munich and Stuttgart, is an invest­ment com­pany for fast-grow­ing, tech­nol­ogy-ori­ented, next-gen­er­a­tion SMEs in Ger­many and DACH. The fund invests in com­pa­nies from the Ger­man tech­nol­ogy sec­tor through major­ity and minor­ity trans­ac­tions. These include soft­ware & IT, indus­try 4.0, envi­ron­men­tal tech­nolo­gies, new mate­ri­als and health & med­ical tech­nolo­gies. In addi­tion to exten­sive expan­sion cap­i­tal, Marondo also offers liq­uid­ity solu­tions for exist­ing share­hold­ers. The part­ner­ship is led by four part­ners with over 80 years of indus­try expe­ri­ence, 90 financed com­pa­nies and sev­eral hun­dred trans­ac­tions over the last two decades.

About TGFS

TGFS Tech­nolo­giegrün­der­fonds Sach­sen pro­vides equity cap­i­tal to tech­nol­ogy-ori­ented founders for the seed and start-up phase. The fund was first launched in 2008 by the Free State of Sax­ony (includ­ing ERDF fund­ing) and Saxon finan­cial insti­tu­tions and has since sup­ported over 100 start-ups. In 2023, the TGFS started its third fund gen­er­a­tion. The tar­get com­pa­nies of TGFS are young, inno­v­a­tive, tech­nol­ogy-ori­ented com­pa­nies that belong to the ICT, semi­con­duc­tor and microsys­tems tech­nol­ogy, med­ical tech­nol­ogy, life sci­ence, envi­ron­men­tal and energy tech­nol­ogy and new media sec­tors and have their reg­is­tered office or oper­at­ing facil­ity in Sax­ony.

About bm|t

bm|t beteili­gungs­man­age­ment thürin­gen gmbh, head­quar­tered in Erfurt, is the first address for ven­ture cap­i­tal and pri­vate equity financ­ing in Thuringia. bm|t cur­rently man­ages eleven funds with a total vol­ume of more than 440 mil­lion euros and invests in inno­v­a­tive com­pa­nies in almost all indus­tries and in all phases of cor­po­rate devel­op­ment — from the start-up and growth phase to cor­po­rate suc­ces­sion and buy­outs.‑

About rooom

rooom AG is an IT com­pany from Jena, Ger­many, which was founded in 2016. Rooom offers web-based solu­tions for the cre­ation, man­age­ment and play­out of immer­sive 3D con­tent. The plat­form can be used for mul­ti­ple appli­ca­tions and works with aug­mented real­ity, vir­tual real­ity and gen­er­a­tive AI. In recent years, the com­pany has earned var­i­ous inno­va­tion awards such as the Ger­man Inno­va­tion Award, the Euro­pean Meta­verse Award and the Inno­va­tion and Excel­lence Award. rooom employs around 100 peo­ple and its most impor­tant cus­tomers include Deutsche Telekom, BMW, Zeiss, porta and Bosch. In addi­tion, the plat­form reaches over six mil­lion users in 120 coun­tries.