Stel­lar Tech has acquired IROIN®, Ger­many’s lead­ing influ­encer mar­ket­ing plat­form, unit­ing two pas­sion­ate teams with a shared vision to make influ­encer mar­ket­ing more acces­si­ble, effec­tive and authen­tic across Europe.

This acqui­si­tion is Stel­lar Tech’s sec­ond strate­gic move in less than a year, fol­low­ing the pur­chase of Influo (now Cre­atorz) in June 2024, and is part of its vision to cre­ate a pan-Euro­pean influ­encer mar­ket­ing plat­form that respects and under­stands regional nuances while enabling seam­less cross-bor­der campaigns.

“This acqui­si­tion is a cru­cial step in our ambi­tious plan to become the undis­puted Euro­pean mar­ket leader in influ­encer mar­ket­ing tech­nol­ogy. We’re not just expand­ing geo­graph­i­cally — we’re bring­ing together the best minds and tech­nol­ogy on the con­ti­nent to cre­ate a prod­uct that out­per­forms every­thing else on the mar­ket. Our mis­sion is to cre­ate the most pow­er­ful, intu­itive and com­pre­hen­sive influ­encer mar­ket­ing plat­form in Europe, and with the IROIN® team we are well on our way to achiev­ing this goal.” Cathy Pill, CEO @Stellar Tech

“For bm|t, the sale to Stel­lar Tech marks the suc­cess­ful con­clu­sion of more than 10 years of part­ner­ship with the com­pany and its team. Together with busi­ness angels and other pri­vate investors, we have suc­ceeded in posi­tion­ing IROIN® as Ger­many’s lead­ing influ­encer mar­ket­ing plat­form. Stel­lar Tech is not only acquir­ing an out­stand­ing tech­nol­ogy, but also a well-estab­lished, highly moti­vated and pro­fes­sional team,” says Michael Thiele, Senior Invest­ment Man­ager at bm|t and long-time sup­porter of IROIN®.

About Stellar Tech:

Stel­lar Tech is a com­pany founded by Cathy Pill and Sarah Levin Wein­berg that spe­cial­izes in influ­encer mar­ket­ing and offers cut­ting-edge tech­no­log­i­cal solu­tions to opti­mize the col­lab­o­ra­tion between brands and con­tent cre­ators. Based in Brus­sels and Paris, Stel­lar Tech is known for its com­mit­ment to inno­va­tion and inter­na­tional mar­ket lead­er­ship, par­tic­u­larly in France, Bel­gium, the Nether­lands, Switzer­land, Italy and the UK. Stel­lar Tech owns and oper­ates two core plat­forms: Stel­lar, a pow­er­ful influ­encer mar­ket­ing solu­tion with in-depth ana­lyt­ics, and Cre­atorz, a mar­ket­place for nano- and micro-influ­encers. The com­pa­ny’s mis­sion is to democ­ra­tize influ­encer mar­ket­ing by mak­ing it acces­si­ble to com­pa­nies of all sizes and indus­tries. With clients in 30 coun­tries, includ­ing Dis­ney, Nin­tendo, Dyson and Air France, as well as agen­cies such as Ketchum, MMBSY, Revolvr and Bolt Influ­ence, Stel­lar Tech sup­ports com­pa­nies with inno­v­a­tive and scal­able solutions.

About IROIN®:

Realigned by Michael Schier­hold and man­aged by Mathis Betz and André Kilz, IROIN® is a lead­ing influ­encer mar­ket­ing plat­form based in Erfurt/Germany. The com­pany has estab­lished itself as a trusted part­ner for brands and agen­cies across the DACH region, help­ing com­pa­nies real­ize their full poten­tial and achieve excep­tional, impact­ful col­lab­o­ra­tions and results. With core val­ues such as fam­ily, qual­ity, respect, empa­thy and care, IROIN® has built a rep­u­ta­tion for excel­lence and inno­va­tion in influ­encer mar­ket­ing. The plat­form is used by hun­dreds of well-known clients in Ger­many, Aus­tria and Switzer­land, includ­ing major brands such as Spo­tify, We are Era, Shure, Porsche and Ser­vi­ce­plan. IROIN®‘s deep under­stand­ing of the DACH mar­ket and strong rela­tion­ships with regional cre­atives have made the plat­form the first choice for com­pa­nies look­ing to run effec­tive influ­encer cam­paigns in these territories.

About bm|t:

Erfurt-based beteili­gungs­man­age­ment thürin­gen (bm|t) — a sub­sidiary of Thüringer Auf­baubank — is the lead­ing ven­ture cap­i­tal and pri­vate equity investor in Thuringia. bm|t cur­rently man­ages twelve invest­ment funds with a total vol­ume of 445 mil­lion euros and invests in inno­v­a­tive and fast-grow­ing com­pa­nies from all sec­tors and in all phases of the cor­po­rate life cycle.