The bm|t participates in PAULfaehrtBus.de, a product of Magnitude Internet GmbH, via the Thuringian Start-up Fund (TSF).
“We will tear down the existing hurdles in occasional transport,” says the developers of PAULfaehrtBus.de. “Occasional or charter transport is precisely the area that every bus operator has control over in terms of sales and can therefore also decide for themselves how their company grows,” adds Dirk Paasche, Managing Director of Magnitude Internet GmbH.
In contrast to local public transport and regular services, bus operators can act themselves in occasional transport — i.e. hiring buses for individual trips, excursions or school trips — and set their own rules. But unfortunately, to this day, this area remains more of a casual business for most companies. The hurdles to talking directly to customers are great, intermediaries dominate the industry and the digital transformation leaves this business sector weak due to a lack of products.
The market is dominated by travel agents, who have contact with customers but mostly do not own their own buses. For this reason, there are broadly spread enquiries to competing bus companies on a daily basis, which leads to an enormous personnel effort for the preparation of offers, but hardly to successful business deals for the bus companies.
What exactly does PAULfaehrtBus.de do?
PAULfaehrtBus.de provides bus companies with tools to influence their own success again and, above all, to structure and organise it. An enquiry and booking system integrated on the bus company’s website enables end customers to directly enquire about offers with immediate booking and payment options. By means of intelligent rules and calculation routines, each bus operator sets its own conditions, on the basis of which PAULfaehrtBus.de can act completely autonomously. The processes running in the background reduce the time required for offers by up to 99%, filter out “fake enquiries” and deliver customer enquiries directly to the bus companies in future.
This means that every searcher receives an answer immediately without any loss of time and can also book directly or pay conveniently via all common payment methods. The employees who are thus relieved can finally take care of what they are supposed to do: the care of the “real” interested parties and customers. The result is enormously higher closing rates with extremely less effort for everyone involved. A win-win situation, so to speak, for buyers and sellers. Thanks to the integrated customer management for bus companies, all enquiries are retained, can be viewed and evaluated at any time and can be used for further marketing campaigns.
To make this really work, PAULfaehrtBus.de also modernises the internet presence of bus companies so that enquiries can also be made very easily via mobile devices such as smartphones and tablets.
Now, one might think that the advantages described are in themselves a great step forward for every bus operator. But Dirk Paasche adds with a smile: “We are revolutionising the bus industry and therefore we offer another very important advantage for everyone. We network the entire bus industry with each other and make cooperation child’s play. Via the cloud, everyone is connected who previously planned and handled joint projects by phone or e‑mail. Only with the small but subtle difference that they can now all synchronise and distribute their resources with each other in real time.”
Conclusion: The product of Magnitude Internet GmbH PAULfaehrtBus.de is ready for use and has been extensively tested. It can reduce the effort for every bus company in occasional transport, increase the closing rate and avoid waiting for offers for enquirers. A real added value for sellers and buyers. The costs for a licence are surprisingly low and thus a possible option even for small providers to gain momentum in the occasional transport market.
It is the digital transformation in occasional traffic.
How was Magnitude Internet GmbH able to convince the investors?
The founders know how to successfully establish software on the market due to their many years of activity in the IT market. Through close ties to the bus industry, they know exactly which solutions are being sought and where competitors are currently standing. The finished software can be marketed directly and currently has no competition worth mentioning.
About Magnitude Internet GmbH
Magnitude Internet GmbH was founded in December 2014 and specialises in the development of intelligent software for bus companies. Over the last few years, the team has developed and extensively market tested the PAULfaehrtBus.de software, which has been described as a revolution in the bus industry. The product was officially presented to the public in July 2017 at the RDA Group Travel Expo in Cologne.
The bm|t beteiligungsmanagement thüringen gmbh, based in Erfurt, is a subsidiary of the Thüringer Aufbaubank and the leading address for investments in Thuringia. bm|t currently manages eight funds with a total volume of around EUR 320 million, which invest in innovative companies in almost all sectors and in all phases of company development — both in the start-up and growth phases or in company succession situations. Currently, around EUR 100 million is available for early-stage projects, for growth companies and for established medium-sized and large companies in Thuringia’s SME sector.