November, 21 2018 Simply mobile working: bm|t invests in APPsolute Mobility GmbH via the Thuringian Start-up Fund (TSF)

Erfurt/Nuremberg: APP­solute Mobil­ity GmbH, based in Nurem­berg and with a branch in Erfurt, focuses on the dig­i­tal­i­sa­tion of busi­ness processes with the help of busi­ness apps. The com­pany devel­ops and dis­trib­utes the Rapid Mobile App Devel­op­ment (RMAD) plat­form of the same name. With this inno­v­a­tive soft­ware solu­tion, employ­ees from the spe­cial­ist depart­ments can imple­ment exist­ing busi­ness processes in the mobile world them­selves with­out any help from IT. In the same way, they can eas­ily realise pro­to­types of new ideas or processes that are only needed for a short time as busi­ness apps, test them and con­stantly adapt them. Recently, the two-man found­ing team was able to close the sec­ond round of financ­ing and in this con­text was able to win bm|t (bm‑t beteili­gungs­man­age­ment thürin­gen gmbh) as lead investor as well as a pri­vate co-investor.

“The suc­cess story of APP­solute Mobil­ity is based on the core idea of the “do-it-your­self” prin­ci­ple. We want to enable every­one to cre­ate app appli­ca­tions them­selves and digi­tise processes. Just as it has long been com­mon to cre­ate web­sites with­out pro­gram­ming. Then there are the white label cus­tomers and part­ner­ships with other soft­ware com­pa­nies that use our tech­nol­ogy to expand their exist­ing port­fo­lios. For exam­ple, we were able to realise app solu­tions for Immow­elt or Schultheiß Soft­ware AG shortly after our found­ing,” reveals Vic­to­ria von Wach­tel, man­ag­ing founder of APP­solute Mobil­ity GmbH with a focus on prod­uct strategy.

“With pos­si­ble appli­ca­tions in the areas of per­son­nel ser­vice providers, banks, con­struc­tion, crafts, hous­ing, mechan­i­cal engi­neer­ing and oth­ers, APP­solute Mobil­ity now offers a wide range of mobile solu­tions. With the new invest­ment, we can expand the good start­ing posi­tion, as well as fur­ther push the appli­ca­tion areas,” adds Alexan­dra Kul­fanova, man­ag­ing founder of APP­solute Mobil­ity GmbH with a focus on mar­ket­ing & sales.

“With bm|t, we have an investor on board who, in addi­tion to finan­cial resources, also brings broad knowl­edge from the tech­nol­ogy and invest­ment world, an expe­ri­enced team and promis­ing net­work. It was impor­tant for the com­pany to gain such an invest­ment part­ner at this time,” says Prof. Dr. Klaus Wübben­horst, co-part­ner and chair­man of the advi­sory board at APP­solute Mobil­ity GmbH, who is, among other things, the chair­man of the eco­nomic board of the Nurem­berg met­ro­pol­i­tan region and a mem­ber of the super­vi­sory board of ERGO Group AG.

How was APPsolute Mobility able to convince the investors?

The two man­ag­ing founders of APP­solute Mobil­ity, Vic­to­ria von Wach­tel and Alexan­dra Kul­fanová, recog­nised early on that app cre­ation needed to be made so sim­ple and con­fig­urable that more com­pa­nies could quickly and eas­ily cre­ate and use their own apps for inter­nal and exter­nal busi­ness process opti­mi­sa­tion. To enable this self-ser­vice, APP­solute Mobil­ity has devel­oped a highly intu­itive and flex­i­ble app devel­op­ment environment.
“The soft­ware plat­form is excel­lent and we were very impressed by the expe­ri­enced founders who have already achieved sig­nif­i­cant rev­enues and have a great roadmap to scale the licence-only part of their busi­ness model. ” explains Cor­nelia Böse, Invest­ment Man­ager at bm|t. “There are some great com­pa­nies com­pet­ing in the space, but with the right com­bi­na­tion of per­son­alised solu­tions and scal­able soft­ware, we know APP­solute Mobil­ity has plenty of room for prof­itable growth. We look for­ward to work­ing with APP­solute Mobil­ity to help busi­nesses lever­age self-ser­vice app devel­op­ment to improve busi­ness per­for­mance. ” adds Kevin Reeder, Man­ag­ing Direc­tor of bm|t.

About APPsolute Mobility GmbH

The Nurem­berg-based start-up APP­solute Mobil­ity spe­cialises in cre­at­ing busi­ness apps for B2B cus­tomers to opti­mise work­flows and as a tech­nol­ogy sup­plier for soft­ware providers. The soft­ware plat­form of the same name enables quick and easy cre­ation as well as cus­tomi­sa­tion of tai­lor-made apps with­out any pro­gram­ming knowl­edge for absolute flex­i­bil­ity, with­out addi­tional devel­op­ment costs.

About bm|t

bm|t beteili­gungs­man­age­ment thürin­gen gmbh, head­quar­tered in Erfurt, is a sub­sidiary of Thüringer Auf­baubank and the lead­ing address for invest­ments in Thuringia. bm|t cur­rently man­ages eight funds with a total vol­ume of around EUR 320 mil­lion, which invest in inno­v­a­tive com­pa­nies in almost all sec­tors and in all phases of com­pany devel­op­ment — both in the start-up and growth phases or in com­pany suc­ces­sion sit­u­a­tions. Cur­rently, around EUR 100 mil­lion is avail­able for early-stage projects, for growth com­pa­nies and for estab­lished medium-sized and large com­pa­nies in Thuringia’s SME sector.