March, 12 2020 Million investment for rooom AG from Jena

The Jena-based mar­ket­ing tech start-up has com­pleted a seven-fig­ure growth financ­ing round. In addi­tion to a num­ber of angel investors, bm|t, MBG Thuringia and Sparkasse Jena-Saale-Hol­z­land invested in the com­pany. rooom AG offers the first com­plete solu­tion for 3D, Aug­mented Real­ity (AR) and Vir­tual Real­ity (VR), with which com­pa­nies and pri­vate indi­vid­u­als can eas­ily and cost-effec­tively cre­ate, edit and present indi­vid­ual 3D mod­els online. With this solu­tion, e‑commerce shops, for exam­ple, can present their prod­ucts in 3D and Aug­mented Real­ity with­out los­ing load­ing time, the real estate indus­try can visu­al­ize real estate con­ve­niently and muse­ums can archive tem­po­rary exhi­bi­tions and make them per­ma­nently acces­si­ble. For such solu­tions, expen­sive agency ser­vices are no longer nec­es­sary and the imple­men­ta­tion is com­pleted within a short time with intu­itive soft­ware. Since its mar­ket launch in 2018, rooom AG has already won 12 awards for its soft­ware solu­tion, includ­ing the Ger­man Inno­va­tion Award and the inter­na­tional Inno­va­tion and Excel­lence Award. The company’s cus­tomers include many well-known com­pa­nies and insti­tu­tions such as the Weimar Clas­sic Foun­da­tion, Thomann and SCHOTT. A few days ago, the 3D spe­cial­ists also became «startup win­ners» of the Tech­Boost pro­gram launched by Deutsche Telekom and will fly to San Fran­cisco in the fall to present to part­ners of Deutsche Telekom. The very dynamic devel­op­ment of the com­pany to date, as well as the excel­lent prospects and cus­tomer feed­back, have now con­vinced a con­sor­tium of investors led by bm‑t beteili­gungs­man­age­ment thürin­gen gmbh (bm|t) to invest a seven-digit sum to fur­ther develop the soft­ware and sup­ple­men­tary prod­ucts and to expand sales. «We believe that the team around founder and CEO Hans Elst­ner has all the pre­req­ui­sites to develop rooom into the lead­ing solu­tion for the cre­ation and pre­sen­ta­tion of 3D con­tent in the busi­ness sec­tor over the next few years» said Stephan Beier, Senior Invest­ment Man­ager at bm|t.

About rooom AG

rooom AG was founded in 2016 and com­mer­cially launched in 2018. The mar­ket­ing tech start-up employs 22 peo­ple and offers var­i­ous solu­tions for 3D appli­ca­tions in the busi­ness sec­tor. These include 360 degree tours, 3D prod­uct viewer, 3D con­fig­u­ra­tor and a plat­form for inte­grat­ing aug­mented real­ity con­tent into print prod­ucts. In addi­tion, the com­pany has its own scan­ning solu­tion that enables cus­tomers to quickly and eas­ily turn prod­ucts into 3D mod­els them­selves.

About bm|t

bm|t is the first address for invest­ments in Thuringia, Ger­many. bm|t invests in start-up teams and com­pa­nies in the Free State with a clear aim of gen­er­at­ing pos­i­tive invest­ment returns. This is how inno­va­tion and eco­nomic growth in Thuringia are financed. bm|t cur­rently man­ages eight funds with a total vol­ume of over 400 mil­lion euros and invests in inno­v­a­tive com­pa­nies in nearly all sec­tors and in all phases of com­pany devel­op­ment — from the start-up and growth phases to buy­outs and other suc­ces­sion sit­u­a­tions.‑

About MBG

As a strong and reli­able part­ner, Mit­tel­ständis­che Beteili­gungs­ge­sellschaft Thürin­gen mbH (MBG) offers small and medium-sized com­pa­nies mez­za­nine or equity invest­ments in the early- and growth-stage as well as in suc­ces­sion cases. Com­pa­nies thus have a good basis for solid devel­op­ment and sus­tain­able growth.

About Sparkasse Jena-Saale-Holzland

The Sparkasse has been rooted in the region since 1828 and knows the wishes and objec­tives of the peo­ple and com­pa­nies. As the largest regional finan­cial part­ner, it is there­fore also impor­tant to the Sparkasse to ensure a bet­ter qual­ity of life in the region: through the pro­gres­sive dig­i­tal­i­sa­tion of its ser­vices, the expan­sion of its advi­sory ser­vices, pub­lic sup­port pro­grammes and financ­ing. Sup­port­ing the econ­omy, edu­ca­tion, sport and cul­ture through mate­r­ial and finan­cial con­tri­bu­tions is just as impor­tant as reli­able part­ner­ships with its pri­vate and cor­po­rate cus­tomers. For this rea­son, Sparkasse Jena-Saale-Hol­z­land will con­tinue to sup­port fur­ther busi­ness start-ups in the future, thus prepar­ing the ground for new jobs. Recently, the Sparkasse, with the Busi­ness Angels Club Jena e.V., has estab­lished a plat­form for meet­ing between start-ups and pri­vate investors. The strong regional know-how is thus bun­dled through good net­work­ing and is intended to sup­port the dynamic start-up scene.
Press con­tact:
Romy Kno­bel rooom AG Löb­st­edter Straße 47a 07749 Jena Phone: +49 3641 5549440 E‑Mail: