June, 2 2021 Million euro investment for rooom AG from Jena

The Jena-based tech startup rooom AG has closed a Series A financ­ing round with a vol­ume of over 4 mil­lion euros with exist­ing investor bm|t and other pri­vate investors.

rooom AG offers the first com­plete solu­tion for 3D, aug­mented real­ity (AR), vir­tual real­ity (VR) and dig­i­tal and hybrid events. With the plat­form, com­pa­nies can eas­ily and cost-effec­tively cre­ate, edit and present their own 3D con­tent online. Until early 2020, the platform’s focus was on 3D pre­sen­ta­tion solu­tions for indus­tries such as e‑commerce, real estate and cul­ture. Last year, the com­pany added rooomEXPO‑X to its port­fo­lio, a solu­tion for dig­i­tal and hybrid events. With this plat­form for inter­ac­tive online events, rooom was able to imple­ment numer­ous large event for­mats, includ­ing the dig­i­tal part of IFA 2020. Due to the extremely dynamic busi­ness devel­op­ment, the team grew to almost 70 employ­ees in the last 12 months.

“Behind us lies an incred­i­bly suc­cess­ful year. Although we have always been con­vinced of our prod­uct, we are always over­whelmed by how well it has been received by the mar­ket,” says Hans Elst­ner, CEO of rooom AG. In order to finance the strong growth, the fur­ther devel­op­ment of the soft­ware plat­form and the inter­na­tion­al­iza­tion — in par­tic­u­lar the mar­ket entry into the USA — rooom AG has now raised fresh cap­i­tal from exist­ing investors, bm|t beteili­gungs­man­age­ment thürin­gen gmbh and other pri­vate investors in a Series A financ­ing round.

“The team around founder and CEO Hans Elst­ner has shown in the last 12 months that it can react agilely to mar­ket oppor­tu­ni­ties, develop new prod­ucts quickly and place them suc­cess­fully on the mar­ket, while at the same time cre­at­ing the struc­tures to scale the orga­ni­za­tion quickly. We are there­fore pleased to sup­port the com­pany in this growth story and firmly believe that rooom can also posi­tion itself in the US mar­ket as a lead­ing solu­tion for the cre­ation and use of 3D con­tent in the busi­ness sec­tor,” says Stephan Beier, Senior Invest­ment Man­ager at bm|t.

About rooom AG

The mar­ket­ing-tech com­pany rooom AG offers var­i­ous solu­tions for 3D-appli­ca­tions in the busi­ness sec­tor, such as 3D online events, 360-degree tours, 3D prod­uct pre­sen­ta­tions, VR show­rooms and a plat­form for inte­grat­ing aug­mented real­ity con­tent into print prod­ucts. In addi­tion, the com­pany offers its own scan­ning solu­tion, with which cus­tomers can eas­ily and quickly con­vert prod­ucts into 3D mod­els them­selves. The cus­tomer base already includes many well-known com­pa­nies such as Deutsche Telekom, O2, PUKY, SCHOTT, Porsche Design, Mars and Messe Berlin. The com­pany from Jena / Thuringia is one of the top star­tups in Ger­many and has already won 19 awards, includ­ing the Ger­man Inno­va­tion Award and the inter­na­tional Inno­va­tion and Excel­lence Award.


About bm|t

Erfurt-based, beteili­gungs­man­age­ment thürin­gen (bm|t) — a sub­sidiary of the Thürin­gen Devel­op­ment Bank, is a the first address for invest­ments in Thürin­gen, Ger­many. bm|t cur­rently man­ages ten invest­ment funds with a total vol­ume of 440M EUR. bm|t invests in inno­v­a­tive com­pa­nies with strong growth poten­tial across all sec­tors and all phases of the cor­po­rate lifecycle.



Natalie Weigelt
rooom AG
Löb­st­edter Straße 47a
07749 Jena
Phone: +49 3641 5549440