Influ­nate GmbH offers a rev­o­lu­tion­ary tech­nol­ogy in the field of ‘social media pay­ment’. With this it is pos­si­ble to make mon­e­tary trans­ac­tions directly within the com­ment sec­tion of a social media plat­form. This not only changes the pos­si­bil­i­ties of mon­e­ti­za­tion for artists and cre­atives, the way char­ity appeals are cre­ated or social com­merce trans­ac­tions are processed, but also fun­da­men­tally changes the value cre­ation on social networks.